Social Ecommerce: entertaining online shoppers with social features
In today’s competitive ecommerce landscape, Chinese consumers are no longer satisfied with the search-engine style shopping experience online — they want to be entertained in the process! Europe China Foundation’s next event will be around this multi-billion business: social ecommerce.
While in the West, live streaming is mostly used in gaming, entertainment and social media, in China, livestreaming became a go-to option for Chinese consumers seeking new products, promotions, or an impulse buy on a deal. Live streaming is a beneficial medium that provides transparency and adds a human element to marketing, which can help brands build trust and better relationships with their customers.
Join us on October 21st 7PM (CST) with Danni Liu, Founding Partner & Managing Director of iBlue Communications, to explore the fascinating social e-commerce ecosystem
Founding Partner at iBlue Communications - Europe