[Event Recap] 3 insights in 3 minutes – fireside chat with Kevin LIU, Alibaba France

Event Recap

In 3 insights in 3 minutes, we summarize the 3 most critical pieces of information that were shared during one of our fireside chat. 

Today is the summary of our “Fitting into a new market : lessons from Alibaba’s startup-like expansion in France” event with Kevin LIU that took place on the 27 of May 2020.

活动回顾

在『三点三分』栏目中,我们会为读者回顾过往的活动,让读者可以藉由三分钟的阅读,了解三点关键信息。

今天回顾2020年5月27日和Kevin LIU的对话

Be focused and find your strengths. 善用长板,专注自身优势

    • In this highly competitive market, even a tech giant such as Alibaba has to start its international business from scratch and operate like a startup in the European market to remain agile and competitive.

      Companies should identify, focus and prioritize a specific sector and leverage the company strengths in order to convince local clients. Devoting all resources on that specific objective allows for a quick win rather than a slow moving comprehensive strategy. Strengths and sectors are indeed dependent on the company.


      在这个快速变化的高度竞争的市场中,甚至像阿里巴巴这样的中国电商巨头也在以一个初创公司的视角布局它在欧洲市场的商业模式。

      出海企业的国际化战略可能各有不同,但公司应该集中力量专注于自身优势领域以期取得快速的成功,并以此为契机作为抢占海外市场、吸引海外客户的切入点。扬长避短、整合优势资源打造自身品牌是中国企业在海外市场取得成功的关键因素。

When Change is the only constant, be flexible and adaptable.

拥抱变化,快速适应

Entering a new market as a tech company is complicated. Not only is the technical and innovation rapidly changing but the business culture is also different. Leading companies into foreign markets is always a complex challenge.

However, when change is the only constant, embrace it, be flexible and adaptive and play on your strengths. For example, Chinese tech companies are very agile and can integrate and iterate very quickly. This should not only be applied from a technical but also cultural standpoint.

In addition, companies should test and review their strategies (from both a strategic/product and cultural angle) constantly to stay on track and deliver high performances. 

 

企业出海应做好充分准备,在注重科技创新的同时应该考虑企业文化与海外市场的契合度。快速适应并从容应对挑战:中国企业对市场动态的快速判断与相应使得它们可以在较短的时间内提供满足客户需要的解决方案。与此同时,反复检验并制定与外部迅速变化的商业环境所匹配的发展战略是十分必要的。中国公司同时也应该注意企业‘软实力’的提升:打造被海外市场所认可的产品与企业文化,高效产出价值。

 

 

Advices for companies who wish to enter another market

对出海中国的欧洲企业的建议

 

  • Start from scratch: Your past success does not imply future success. Be humble, reflective and adaptative, every market is different with its own set of challenges. 
  • Do business in a local way: You cannot rely only on your own business experience: local partners and resources are critical. Onboard people that understand the new market.
  • Move!: You cannot let ideas just be ideas, execute quickly and be proactive.

 

  • 从零开始:保持谦逊并快速适应新的变化与挑战,过去的成功并不代表未来在中国市场的成功。每个市场都有其特殊性。
  • 善用国内资源:以中国的商业方式分析问题、处理问题。吸引人才并加深对当地市场的理解。
  • 不要让创新只停留在想法层面:专注于企业自身执行力。用前瞻性思维在这个高度竞争的市场中占有一席之地



 

Thanks for your time reading! If you would like to go deeper and listen to the full session, we will start releasing them in podcast form, so stay tuned!

感谢阅读!如果你不满足于浓缩的信息,希望听到完整活动内容,请注意关注我们即将上线的播客节目!



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