As one of the founding members of Alibaba office in France, Kevin Liu will share Alibaba’s international expansion adventure and how the tech giant worked similarly to a startup in an Agile way to fit into a new market . With 15 years of experience in European and Chinese tech sector, Kevin will also share his insight about the differences between corporate culture and how to adapt.
Expanding to foreign markets is never an easy fit, and having a huge home market is not making it easier! Chinese companies have tried to ‘Go Global’ with more or less success. Benefiting from 2 decades of experience, Chinese tech companies are creating their own strategies to go abroad. Alibaba’s expansion in Europe is one of these success stories. How did Alibaba manage their ‘Go Global’ Strategy?
As one of the founding members of Alibaba office in France, Kevin Liu will share his experiences around the challenges and key learnings when it comes to international expansion, and how Alibaba worked similarly to a startup in an Agile way to fit into a new market. With 15 years of experience in European and Chinese companies, Kevin will also share his insight about the differences between the corporate culture in Europe and China and the best ways to adapt a company into a new environment.
Story of Alibaba France: a mirror of international expansion of Chinese companies?
- The difference between corporate culture in France and in China
- Big company, Startup insights:
- Internationalisation in a “Chinese way”
- What is the internationalisation strategy of Alibaba (in terms of organisational structure and business structure)
- Key learnings and future prospects
About the Speaker
Qunkai (Kevin) Liu leads the Alipay business in France as General Manager. Prior to Alipay, he was one of the founding members of Alibaba office in France, as the Country Manager of Alibaba Cloud for France, South Europe, Benelux and Israel. He has more than 15 years of experience in innovation, management and marketing, as well as sales in the ICT industry. Prior to Alibaba, he held several positions in research & development, marketing & sales domains at Orange Labs (Paris and Tokyo), Orange Business Services (EMEA markets), and Huawei Technologies France (Global Key Accounts, New Business Development). He holds a Diploma of Engineering (Diplôme d’ingénieur) from Telecom ParisTech and bachelor’s degree in electrical engineering from Nanjing University, China.
刘群凯 Kevin 刘群凯担任支付宝法国国家经理，负责阿里云在法国的业务拓展和合作生态的搭建。他曾担任阿里云法国南欧国家经理，负责阿里云在法国、南欧、荷比卢和以色列的业务。是阿里巴巴在法国的初创员工。 他在ICT行业具有十多年丰富的经验，领域涉及创新、管理、市场和销售。在加入阿里巴巴之前，他曾在法国电信集团Orange担任研发、技术、和企业市场营销等职务。之后帮助华为拓展法国企业业务和云计算、大数据市场。 刘群凯毕业于南京大学电子与信息工程系，获得学士学位。于法国巴黎高科巴黎高等电信学院获得工程师学位。